Solo exhibition - Sergio Segre

Born in Italy, 1932

Lives and works in New York

Sergio Segre was one of the first artists to introduce American Pop Art to the Israeli art scene of the 1960s. The fusion of high and low, as expressed in Segre's work, was innovative in those years. Like many artists after Warhol, Segre began to develop different strategies to cope with the price exacted by the art market to make his work more saleable. His works offer art consumers an aesthetic temptation, in terms of both content and color, and translate the artist's creative energy into an aesthetics that is accessible to the general public's taste. The images he created herald the future: a tempting, fetishistic visibility that serves the "economy of desire" in the contemporary hyper-consumerist society, as part of today's "spectacle culture."