Dress Code

Saturday, 04.08.18, 20:00

Sunday, 17.02.19

:

Limor Alpern

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04-60-30-800
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In the fashion arena, consumerism is most explicitly demonstrated as an accepted lifestyle. The contemporary fashion industry seems to be constantly reinventing itself, thereby perpetuating its systemic dependence on the desire to acquire items in different styles. This industry reflects the inherent traits of modern society, characterized by constant flux and the search for meaning in an unstable reality.

According to sociologist Mike Featherstone, fashion responds to the stress of modern life, offering social compliance alongside personal expression. By means of repeated consumption of fashion items, each individual chooses a unique, personal identity, while also fulfilling the need for a sense of belonging. This relates to the characteristics of contemporary society, which attaches paramount importance to money and promotes consumption as a way of life entailing the constant replacement of old products with new ones.

"Fast fashion," a relatively new phenomenon, promotes the production of fashion for the masses in changing trends. Its motto is greed. It wastes natural resources and exploits workers. By contrast, the concept of "slow" or "ethical fashion" is associated with the non-industrial world of the premodern era. This concept promotes the production of high-quality garments that carry sentimental and cultural value and remain intact for years, as in the past. Slow fashion seeks to protect the environment and prevent the waste of money and resources. It reflects a worldwide trend of nostalgia for the simple life, against globalization and the commercialization of contemporary fashion.

This exhibition seeks to highlight the tension between the fast and seductive contemporary fashion arena, and the culture of traditional, high quality clothing that professes past values. The works express these conflicting desires, reflecting the sense of insecurity in our postmodern era, in which fashion serves as a kind of "glue" that connects identities. The works emphasize the way in which fashion seeks to seduce the consumer to follow his or her desires and feelings. Some of them take the decorative, aesthetic aspect to the verge of kitsch.

Some of the works focus on the gaze at the desired object, while others use everyday materials to explore the finished product. These two approaches reveal the artists' awareness of the fragility of the fashion world. In some of the works we can even see an element of repetition and replication, emphasizing the regimentation of the body and the set of rules developed by the mechanism of mass production, which in turn influences the mindset of the consumer. 

 

Participating artists: Aline Alagem, Diti Almog, Avital Bar Shai, Alona Harpaz, Tova Lotan, Almagul Menlibayeva, Tal Nisim, Ronen Raz, Fatma Shanan, Lida Sharet Massad, Noga Yudkovik-Etzioni

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